The Task: Get people that work together, to talk together. Networking for big organizations can be tough. Getting a tool in place to help that communication can be tougher. The key concern is something known as adoption rate. It can be the greatest tool in the world, but if no one uses it, it's useless.
The Solution: This application had to tackle the complex networking problems of a 20,000+ user base and do so in a welcoming and invitiing way. We partnered with Lamoureux Consulting Group and some university folks to build and deploy a private social networking site for the European Society of Medical Oncologists. To date, this is one of the most complicated applications we have been a part of and the site continues to grow it's user and driving the conversation for ESMO as an organization.
